Articles
Thinking out loud about design, AI, and shipping products with Claude.
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How to Get Your Site Cited by AI: A GEO field guide
AEO and GEO (Generative Engine Optimization) require different signals than traditional SEO. Here's what I actually did to get pairwithclaude.com visible to AI systems and what the limits of that work are.
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How to Research a Company's UX in 30 Minutes Before Your Next Interview
A repeatable workflow for pulling real UX sentiment about any company's product, turning it into talking points, and walking into the interview as a peer instead of a candidate. Worked example with a real company. Includes a downloadable Claude skill.
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Claude Design has the incumbents scrambling
Anthropic shipped Claude Design a month after Google's Stitch 2.0. Everyone's watching Figma. The tools that should actually be nervous are Lovable, Bolt, and everything in that lane.
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Think first, prompt later
Generative coding with AI makes building easy. Building the right thing still takes design thinking. Here's why that matters more, not less, in the age of AI.